Top 7 Sports Betting Sites For New Zealand Punters

7 online sports betting casinos
7 Online Sports Betting Sites

Do you know the revenue in the Online Sports Betting market is expected to reach US$290.40m in 2024? This is the report of Statista about Online gambling NZ.

Online betting sites users are expected to reach 453.3k by 2029.

Get complete data here: Statista.

In fact, sports betting was declared illegal in 1920 until the Totalisator Agency Board (TAB) was awarded a monopoly to run pari-mutuel betting at race tracks through several local organizations owned by state governments.

The 7 top-rated sports betting websites in New Zealand.

#Site NameLaunchedFeaturesProsCons
1Unibet NZ1997– Live sports streaming
– Deposit NZ$20, play with NZ$200
– Many sports options
– Easy to user platform
– Mobile app
– High wagering requirements
– No crypto options
2Betway2006– Over 400 pokies
– Major sports covered
– Welcome bonus up to $1,000
– Various banking options
– Staged welcome bonus
– Free live-streaming
– Expert advice available
3Ladbrokes NZ1800s– Live Betting, Cash Out, Phone Betting
– Multiple banking options
– Welcome bonuses
– Secure website
– Focus on sports betting
– AUD only– Free live-streaming
– Expert advice available
– Free live streaming
– Expert advice available
– No sign-up bonus for Kiwis
5William Hill1990– Over 850 games
– Mobile Optimization
– Live casino available
– Diverse betting options Ongoing promotions– No welcome offer in NZ
– No live-streaming
6888 Sport2008– Over 850 games
– Mobile Optimization
– Live casino available
– Over 850 games
– Mobile Optimization
– Live casino available
– Limited payment options
7Bet3652001– Betting options available year-round
– Multiple languages and currencies
– NZD as a currency option
– Large game selection
– Live dealer games
– Limited payment options in NZ
– High minimum withdrawal

Online betting sites for New Zealanders have become increasingly popular, allowing sports enthusiasts to place wagers on their best games and events from the comfort of their homes.

In the 1990s gambling began to grow in New Zealand with the opening of its first casino in 1994 followed in 1996 with the permitting of TAB to offer fixed odds betting and sports betting.

The New Zealand Racing Board took over the operations of the TAB in 2003. In addition to providing safe gambling, it is responsible for promoting the racing industry.

For New Zealand punters, finding the right betting site that offers a safe, secure, and fun experience, with options for sports and markets to bet on, competitive odds, and generous bonuses, is crucial.

In this article, we will explore the factors that make a good Sports betting portal for NZ sites and provide recommendations for those looking to place their first bet.

Sports betting sites NZ
Sports betting sites NZ

640 Tab Outlets Are Also Available

While the NZRB continues monopolising New Zealand’s land-based New Zealand sportsbook option, over 640 TAB outlets are nationwide. These outlets offer odds on rugby, cricket, sheep shearing and many betting products, including fixed odds and pari-mutuels.

In addition, there is phone service and a network of TV channels, as TAB also runs a national chain of Phonebet call centres that let punters place wagers over the phone. Phonebet handles more operator-assisted calls than any other call centre in New Zealand.

TAB is also authorized to offer their betting services over the internet to players in New Zealand. In fact, TAB is one of the only two organizations licensed to offer online gambling in New Zealand. The other one is the New Zealand Lotteries Commission which runs a series of lottery games both online and offline. 

But many offshore online betting sites offer sports betting to Kiwi punters, making sports bets easy and even accessible with mobile. Whether your passion lies in horse racing, harness racing, football, rugby, cricket, or any other sport you can think of, chances are there is an online or mobile sports betting site that can offer you the best sports betting odds on the next fixture.

Be it national or international, all audiences are catered to in the most convenient way possible and with real cash on the line, the possibilities are endless.

Interesting read – History and Legacy of Rugby and the All Blacks in New Zealand.

Criteria for Choosing online sportsbooks in New Zealand

When anyone asks to choose the best 7 NZ sports betting online platforms while residing in New Zealand, several criteria must be considered. Before placing bets on sports online, you should consider these top 6 factors that should be taken into account:

  1. Odds—Check the sportsbook has the best odds by quickly comparing it.
  2. Sports selection—Choose sites with all events happening worldwide.
  3. Bonuses and promotions—Look for sites or apps that offer free bets, loyalty rewards, and welcome bonuses.
  4. Customer support—Choose a site that offers good support.

Considering these factors, you can choose the best betting sites in New Zealand. If you want to play sports betting online, consider these factors before selecting any online football betting sites in NZ.

Top 7 Online Bookies in NZ

Here, you will find the best 7 sports betting sites for New Zealand to help you know about these online betting platforms. So, without wasting a single minute, let’s get started.

1. Unibet


This site was launched in 1997 and is an award-winning Online betting site for New Zealanders that caters to users from Australia and New Zealand. There are various sports to bet on. Select the sport you want to bet on, and you’ll see a range of possible bets. You can add an event to your bet slip by clicking on the odds. To create a combination bet, click on the odds for other bets.

Select the amount you want to bet (your stake) and the type of bet you want to make. The potential payout will be calculated, and when your bet has been accepted, it will appear under My Bets in the Sports menu. You can also watch top live sports events for free.

Features of Unibet NZ

  • Unibet NZ offers tools and resources to help customers manage their gambling habits and stay in control.
  • Deposit NZ$20 and play with NZ$200 as a welcome bonus.
  • Unibet NZ offers plenty of sports betting online options, including popular sports such as football, basketball, rugby, and cricket, as well as niche sports and events.
Live streaming of sports eventsHigh wagering requirements for some bonuses/promos
Easy to use platformNo cryptocurrency payment options
Mobile app for on-the-go betting and gaming

2. Betway


Owned by Betway Limited, Betway is a Kiwi sports betting website for online gambling industry. Founded in 2006, this sports betting portal offers a nice assortment of betting options and a reputation for fairness and security.

Read a complete review of Betway here.

The gaming assortment includes more than 400 pokies titles, many of which are the most popular games in the industry. These include classic three-reel and modern five-reelers; you can even find massive progressive jackpots.


  • You can choose from titles like Agent Jane Blonde, Major Millions, Age of Discovery, Mega Moolah, Tomb Raider, and Lucky Leprechauns.
  • The bookmaker covers all the popular sports, with football, horse racing, tennis and basketball usually dominating the site.
  • You will get to play more than two dozen other sports, and the betting options include politics, eSports, and various other specials.
New users can claim a welcome bonus up to $1,000.Restricted access in some countries.
Offers various banking options, including bank transfers and e-wallets like Skrill, Neteller, and PayPal.Limited withdrawal options, which may not suit you.

The bonus works in three stages, with the first deposit bonus being a 100% match for a max bonus of up to $250. After that, they offer a 25% match on the second deposit for a bonus of up to $250 and a third deposit bonus of a 50% match for a max bonus of up to $500.

Banking is another important area to examine in this Betway review, and Betway does well in this area. They offer punters a good range of options for making deposits and withdrawals and have a pretty good history of processing their transactions quickly. You can use Visa and Mastercard to pay with your credit card.

3. Ladbrokes


It is one of the world’s older bookmakers or sports bettors, having started in Worcestershire, England, in the next-to-last decade of the 1800s.

With so many sports to bet on, all transactions and bets are governed by their rules. General Rules cover all sports but are superseded by rules specific to individual sports.


  • Ladbrokes NZ provides accessibility to Live Betting, Cash Out, Phone Betting, multi-betting and much more.
  • Multiple banking options include Visa Card, Master Card, PayPal, Poli, and Bank Transfer.
  • It is a classic UK bookmaker with a New Zealand betting licence.
The website primarily focuses on sports betting games.Website primarily focuses on sports betting games.
Offers a secure website and an excellent betting app.Accepts Australian dollars only.


It is 15 years old and Australia’s premier Online sportsbook for New Zealand betting services. is Australia’s first bookmaker with a license, headed by Chief Executive Cormac Barry. It has operated in Australia since 1993 and has a license in the Northern Territory.

In 2009, Paddy Power, Ireland’s biggest and most successful bookmaker, invested in, acquiring a percentage of the company. Later, in December 2010, an Irish bookmaker became the business’s sole owner.


  • offers betting options on many sports, including popular sports like football, basketball, and tennis, as well as more niche sports like darts and eSports.
  • It offers live betting, allowing punters to place bets on games or matches already in progress, allowing them to adjust their bets as the game unfolds.
  • The mobile app can be used on Android as well as iOS.
Free live streaming and access to expert advice.Kiwi users do not receive a sign-up bonus upon registration.
Offers many betting markets in Australia and New Zealand.Competitive odds on various sports provide the opportunity for payouts.
Competitive odds on various sports, providing the opportunity for payouts.

5. William Hill

William Hill
William Hill

William Hill is NZ’s leading global Sports betting portal for over 20 countries. It offers various products and services, including sports betting, online sports platforms, poker, and bingo.

This sportsbook is another option for Kiwi punters. William Hill’s online site not only offers bookmaking operations but also excels at just about everything. Offering a robust suite of games across the entire casino spectrum, punters are sure to find their game of choice or maybe even discover some new bests.

In 2021, William Hill was acquired by Caesars Entertainment, and in 2022, it was subsequently acquired by 888 Holdings.


  • Upon registering, new users can have a welcome bonus of NZ$30 as a head start.
  • The online platform offers regular betting opportunities for New Zealand and Australian horse racing events.
  • The sportsbook provides competitive odds on various sports, encompassing mainstream and lesser-known options.
  • Users have access to various dependable payment options to deposit and withdraw funds.
An in-play platform for live betting and cash-out options.No live-streaming feature is provided.
Ongoing promotions.A diverse selection of betting options across 40 sports.
In-play platform for live betting and cash-out options.

6. 888 Sport

888 Sport
888 Sport

This sport is another reputed and licensed NZ sports betting online platform. As a new member, you can claim a 100% bonus on your first deposit, up to $100. If you make the first bet of up to $10, your winnings will be tripled the next day.

888 Sport recently launched a new client with several new features to make finding matches and placing bets easier. A sleek dark and grey interface with orange touches and white windows makes everything visible.


  • 888 Casino NZ offers various games, including classic table games like blackjack and roulette, pokies, live sports games, and more.
  • It is fully optimized for mobile, allowing punters to have their best games.
Offers accessibility to 850+ games.Limited payment options.
Includes games from top software providers like Play’N Go and Playtech.Availability may vary by country.

7. Bet365


It is a premier betting online betting portal that has been around since 2001. Although the operator established its online offering primarily as a sportsbook, other sections are available on the site that you can access from the same account. These include three online sites, an online poker room, and a dedicated category for online bingo.


  • Punters can find plenty of betting options 24 hours a day, 7 days a week, 365 days a year.
  • The site supports 18 languages and offers more currencies for making deposits and placing bets.
  • New Zealand Dollars is, of course, one of the available options.
Large selection of games from top software providers.Limited payment options in NZ.
Offers live dealer games for an immersive experience.High minimum withdrawal amount of $50 NZD.
High minimum withdrawal amount of $50.

The bookmaker pays extra attention to the region to keep its many Australian and New Zealander customers happy. When you join the bookmaker online, the first deposit will be matched for up to NZ$200 for free to get everything going properly.

In addition to these best 7 Online sportsbooks for New Zealand, you can play at Winner, 10 Bets, Come On, Bet Victor, and others.

No Foreign Companies’ Entry to Nzbr (New Zealand Racing Board)

While foreign companies like Betfair have tried to enter New Zealand’s market legally, it couldn’t take off. New Zealand has made no effort to block international operators.

  • NZRB operates the only permitted online sportsbook in New Zealand, alongside the NZ Lotteries Commission, which runs the only other official online gambling site.
  • Foreign companies like Betfair have tried to enter the market but were rejected, and New Zealand hasn’t actively blocked international operators.
  • There are no penalties for New Zealanders betting with foreign companies, leading to many offshore sportsbooks accepting bets from residents.
  • Despite an advertising ban, New Zealanders have many sites to wager on, including prominent UK and European platforms with competitive prices and bonuses.
  • Due to the legal status, government support is unlikely if issues arise, so choose a reputable company with a respected gaming license.
  • No taxes are imposed on your winnings.

Related post: Top 5 Bookmakers in New Zealand with the Best Odds.


There are many NZ-focused sports betting services portals for NZ where bettors can bet on their favourite sports from anywhere in the world. If you are a sports bettor, you have multiple options. Sports betting should only be a source of entertainment, though it has become a major betting, especially during international sports tournaments.

If you are new to the betting industry, this information will likely give you a fair idea about this platform.


Are these sites legally accessible in New Zealand?

These Sports betting services are legally accessible in New Zealand. Offshore companies operate them, and there are no legal restrictions on New Zealanders participating in sports betting on these platforms.

Are there mobile apps or mobile-compatible platforms for sports betting?

Most of these casinos offer mobile apps and mobile-compatible websites, allowing you to bet on your best sports from anywhere using any device.

How do I deposit and withdraw money on these platforms?

You can use various banking methods, including credit/debit cards, e-wallets like Skrill and Neteller, and bank transfers.

The options vary by casino, so check their banking section for details.

Are live betting and live streaming options available?

Many Kiwi sports betting websites provide live betting options, allowing you to place bets on ongoing matches and events.

However, not all casinos offer live streaming. You can check the individual casinos to see if they provide this feature.

Do I need to pay taxes on my winnings from these Kiwi sports betting websites?

No, there are no taxes on your winnings from these New Zealand sports wagering platforms in New Zealand. Your winnings are typically tax-free, making sports betting an attractive option.

Mamta Sharma

Mamta is a spirited writer hailing from Wellington, bringing a youthful zest to the world of digital content. Merging her love for narrative with an eye for detail, Ella crafts stories that resonate and engage the modern reader.