Gambling has been there for thousands of years. Although casinos are relatively new to the game. Moreover, casinos are constantly evolving to stay relevant with young gamblers. Le’t have a look How Casinos Entertain Millennial Gamblers?
Still, they have become a pivotal part of how, when, and where we gamble. Casinos don’t rely solely on gambling to entice players.
The all-encompassing entertainment experience is not only expected but demanded. Casinos offer guests entertainers, spas, shopping, and adventure, in addition to gaming.
New gamblers are the major players on which casinos thrive. That’s not anything surprising.
New customer acquisition is a vital aspect of any business. Here’s what the casinos do to stay relevant with young gamblers.
8 Ways Casinos Evolve
1. Providing Unique Experiences to Guests
Many casino guests are gifted with a list of activities they want to enjoy. These can include things like different games, various acts, and clubs they want to try.
In the past, casinos combine these activities. The convenience of having all your experiences overlap may sound great to some of you.
Yet, many millennial gamblers prefer to keep their experiences separate. The younger crowd likes to have specific genres for each of their priorities.
Casinos are making this possible by offering great experiences for guests. It’s essential that these don’t bleed into other activities.
2. Regularly Re-Defining Gameplay
Casinos are keeping pace with the young gamblers by evolving the games. That includes updating the games while offering new options.
One of the greatest updates in the past five years is the electronic table games. These games allow the player to enjoy the fun with friends but are void of dealers or a crowd of strangers.
These games are a smashing success for a few reasons. First, they enable young gamblers to play the games without the intimidation factor.
Many players become self-conscious when playing casino table games. The electronic table games end anyone more experienced examining every move you make.
The games also allow groups of people to pop on a machine, play a few hands, and move on. Casinos are placing focus on the shifting dynamic of their customer base.
If the industry doesn’t evolve. That’s a harsh reality of the entertainment and hospitality industry.
3. Creating the Right Atmosphere
As much as young gamblers are concerned with having different experiences. They also wish to have an ambiance to match any mood.
A pokies machine player wants to have an atmosphere that’s loud and electrifying. Loud buzzers and flashing lights are a staple of pokie machines.
It’s the casinos’ liability to offer that scene for the player. Young gamblers have plenty of choices when choosing a casino. They research properties top to bottom before booking a trip.
A blackjack player will want a more refined gaming area. Classic tables that are elegantly appointed will draw young gamblers into the casino.
Casinos should redefine the area around table games without being boring. When players are comfortable, they’ll enjoy it more.
This will bring more money for the casino.
It’s necessary for casinos to make the first move in giving young gamblers what they want. Otherwise, they’ll miss out on the flood of new gamblers.
4. Spending Dollars to Get the Younger Demographic
New customer acquisition is vital for casinos. Young gamblers are ready to swoon, but it will cost the casinos.
So, casinos dedicate a big part of their marketing to attracting young gamblers.
One of the most vital image shifts in casino history came from Las Vegas. The transition from an adult playground to a family resort scene was huge for the industry.
Today’s young gambler seems to split in some ways. On one side, you have the singles group that prefers to have the adults-only casino experience.
This group is easy to offer by selling the image of an adult oasis.
Then you have the young families that are more apt to drag the kids along on their vacation. These gamblers are well-suited for the family-inclusive image of the casino resorts project.
There’s only minor tweaking involved to cater it to a younger clientele.
It’s also necessary that casinos look for new and creative ways to reach their customer base.
5. Giving Players the Latest Pokies Machines With Plenty of Choices
One major hindrance facing casinos is young gamblers’ reluctance to play pokies machines. Fewer than half of all young gamblers play pokies machines.
When you compare that to the over 70% of veteran gamblers that play pokies, one thing is clear. Casinos must find a way to get the young gamblers on pokie machines. This is how casinos are evolving to entertain millennial gamblers.
One step some casinos are taking is providing more skill-based pokie games to players.
The completely random nature of pokie machines doesn’t present them as a challenge. But adding an element of skill brings them something familiar.
Casinos get a significant chunk of their revenue from pokie machines. If that source dries up, casinos will need to recoup that money elsewhere.
6. Open up the Mobile Gaming Arena
Mobile gaming is already popular with casino gamblers. The convenience of gambling from anywhere has opened the door for many new gamblers.
Yet, there’s a unique opportunity for brick-and-mortar casinos to join the party. Young gamblers are excellent multi-taskers.
By offering a mobile gaming option, the casinos can capitalize on every dollar. This is how casinos are evolving to entertain millennial gamblers.
Guests don’t have to break away from the pool to play a few hands of baccarat. They can also enjoy their favorite pokies machine waiting in line for a show.
Giving young gamblers the option to gamble from their mobile device is a sure-fire way to make more money.
7. Making a More Concerted Shift to Table Games
Young gamblers tend to make their home at the table games. The reasons for this focus on the card and dice game are interesting. This is how casinos are evolving to entertain millennial gamblers.
One aspect of table games drawing in younger players is the potential to make choices. Sitting at a machine and waiting to see if you’ve won won’t fly.
They aren’t asking for complete control, but some input is necessary.
Young gamblers also want to play with their friends. The social aspect of gathering around a game with a group is central to their casino experience.
Lastly, young gamblers are smart. They research everything and know table games have a lower house edge.
It doesn’t take long to know how the house advantage works. By researching games online, they find the better odds and stick to those games.
If casinos refuse to accept the new direction gamblers want, they’ll be playing catch up. By then, they become antiquated, and it may be too late.
That’s why casinos are making a noticeable shift to more table games.
Tournaments are another large draw for young players. The competition adds a lot of excitement for players. There’s also the chance to gain bragging rights on your friends.
8. Include the Latest Virtual Reality Capabilities
The virtual reality market is exploding. It’s estimated that by 2025 1 in 10 Americans will have a VR headset.
As you might expect, many VR fans are young. That means casinos need to hop on board early to avoid losing customers.
The virtual reality world is challenging for land-based casinos. You can’t exactly have VR headsets available for all gamblers.
Besides, it would be disturbing to have gamblers going to the real casino to play virtual reality. So, it must be the online casinos that make a push for more VR gaming.
There are online pokies in beta testing, and PokerStars has a VR poker room for customers. The addition of VR may be geared for the young gamblers, but it’s fun for the old ones too.
How Are the Casinos Doing With Younger Players?
It’s crucial that casinos draw in the young gamblers. The gamblers between 21-49 of the age bracket are directly in the casinos’ sweet spot.
Yet, casinos mustn’t put too much energy into the youngest gamblers. The disposable income increases substantially by going after an older customer base.
One trend among young gamblers is spending less time on the casino floor. These guests seem to focus on taking in the entire casino experience.
How casinos draw players to the floor and keep them is of the essence. If casinos can hold the attention of young gamblers, they’ll continue to rake in money.
There’s room for improvement, but that’s what has kept casinos relative for over a century. When we look at what casinos are doing to stay relevant with young gamblers, the future looks bright.
Things are always evolving in the casino, and their ability to keep pace is remarkable. If the young gamblers aren’t responding, the casinos will take a different approach.